Senior Digital Marketing Leader with extensive experience across multinational organizations in IEMEA. Proven expertise in digital strategy, media, CRM, data analytics, and e-commerce, with a strong record of managing multimillion-dollar budgets and leading high-performing teams to deliver business impact.
Senior Marketing & Digital Leader with 18+ years of experience driving brand growth, customer acquisition, retention, and digital transformation across EMEA & MENA. I specialize in building full-funnel marketing strategies, scaling regional teams, and launching high-impact campaigns for global brands including Abbott, Nestlé, Daniel Wellington, and Samsung.
I bring deep expertise in 360 marketing, CRM & lifecycle, e-commerce, omnichannel strategy, performance marketing, and MarTech adoption. I’ve managed multimillion-dollar budgets, rebuilt digital ecosystems, increased first-party data by 200%+, doubled CRM engagement, and tripled online revenue across multiple roles.
Known for leading high-performing teams, partnering with product & commercial leadership, and building customer-centric growth strategies that deliver measurable business impact. Passionate about creating marketing systems that drive brand love, customer loyalty, and sustainable revenue growth.
Dubai, UAE zaidbarrishi@hotmail.com +971 52 925 9339

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